“PriMagi” is a form of entertainment created by singing, dancing and fashion! There's a secret to this magical, sparkling stage! Yes, seriously, it really is "magic"! The main character, Hibino Matsuri, is a first year junior high school student who yearns to do "PriMagi". One day, she is scouted to join "PriMagi" by the wizard "Miyam", who suddenly appears!! The two of them work together to be at the top of "PriMagi", so they don't lose to their rivals!

Achikochi Audrey is a variety show lead by the comedic duo Audrey. Every week, different guests are invited to the show to consult with Audrey on whatever troubles they have been facing recently.

The story is centered around three close friends, Kaori, Aya and Nao, who get together at a coffee house or their respective homes and engage in idle gossip.