When reserved scholarship student Ruby Bell witnesses an explosive secret, she finds herself in the crosshairs of privileged and arrogant millionaire heir James Beaufort. She is actually working towards her lifelong dream at the elite Maxton Hall School: studying at Oxford University. But her perfect plan is thrown into turmoil by James' appearance.

Ruby and James get closer than ever at the Beaufort Store in London. But a surprise meeting with James' parents brings Ruby back down to earth: She doesn't belong in this world. When a poster of her and James makes her the No. 1 topic of conversation on the next school day, she makes an announcement to James: She wants to cut ties with him. For James, however, that is no longer an option.

After the party at Cyril's, nothing is the same anymore. Rumors are spreading and Ruby's feelings for James are going crazy. James is pressured by Mortimer and finds himself caught between two completely different worlds. But when the day of the presentation of the new "Young Beaufort" line falls on the same day as the fundraising gala, James has to make a decision.

The greatest high is followed by the lowest fall. The fundraiser is a great success, the letter of recommendation is secure and: Ruby and James finally got closer. But Mortimer catches them at the worst possible moment. The escalation in the Beaufort house ends with a dangerous threat from Mortimer - Ruby's future is in danger. To protect Ruby, James must do the unthinkable.

Finally, the time has come: The interviews at Oxford are about to begin and Ruby's dream is within reach. She's in her element - if it weren't for her roommate James. A distraction she doesn't need. The two try to avoid each other, but it doesn't take long before the tension between them explodes.