Amalgamated Dairies hires David Rutherford, an FBI man turned industrial saboteur, to investigate a popular new product called “the Stuff,” a new dessert product that is blowing ice cream sales out of the water. Nobody knows how it’s made or what’s in it, but people are lining up to buy it. It's got a delicious flavor to die for!

Lacking a traditional plot, the non-linear story follows the path of emotions and sensations. Based on actual events the film shows five acts – Miracle, Atonement, Regret, Prayer, Forgiveness – that might help us overcome the fear of death…

Sensation 2001 in Amsterdam ArenA. Guests were asked to come dressed in white - a success that 2002 sparked the Sensation White-concept.

On July 5th 2008 the Amsterdam ArenA was filled with the Ocean of White. Against a breathtaking backdrop of waterfalls and fountains, the world's best DJs provided the music, spectacular dance acts and mind-blowing special effects provided the entertainment, and thousands of people were submerged in the magical underwater world.

Sensation White 2007 Amsterdam Arena presenting the premiere of 'The Tree of Love'.

For the last twelve years, Sensation has been building its international tour, visiting thirteen countries in 2011. Each year Sensation Introduces a new show in which the crowd is engaged through the white dress code. The premiere show of Sensation Amsterdam 2011 takes the audience on a spiritual journey to awakening. Raising the excitement step by step through seven intense experiences. Inspiring visitors to focus on the now, guiding them to a collective awareness of its beauty. Presenting them with their own innerspace.