Nick Naylor is a charismatic spin-doctor for Big Tobacco who'll fight to protect America's right to smoke -- even if it kills him -- while still remaining a role model for his 12-year old son. When he incurs the wrath of a senator bent on snuffing out cigarettes, Nick's powers of "filtering the truth" will be put to the test.

Tobacco, climate change, pesticides,... Never has scientific knowledge seemed so vast, detailed and shared. And yet it appears to be increasingly challenged. It is no longer surprising to see private corporations put strategies in place to confuse the public debate and paralyze political decision-making. Overwhelmed by excess of information, how can we, as citizens, sort out fact from fiction? One by one, this film dismantles the workings of this clever manoeuvre that aims to turn science against itself. Thanks to declassified archives, graphic animations and testimonies from experts, lobbyists and politicians, this investigation plunges us into the science of doubt. Along with a team of experts (philosophers, economists, cognitive scientists, political men, or even agnotologists), we explore concrete examples of doubt making and try to understand the whole process and the issues behind it.

In 20 years’ time, there will be nearly 1.6 billion smokers around the world. Approximately 70% of smokers want to quit. The United Nations’ World Health Organisation expects a billion people will die prematurely from smoking this century. The products their doctors recommend are rarely effective and many are trapped. A new vapour technology was invented to give smokers a successful way to quit. But it was quickly demonised, and even banned in many countries. A perfect storm is brewing between smokers trying to quit, government regulators, and health charities funded by the powerful pharmaceutical industry. Director Aaron Biebert travelled across four continents interviewing doctors, scientists, and others working to save a billion lives. What he found was profound government failure, widespread corruption in the public health community and powerful subversion by big business.

Just suppose there was a quit smoking method which could enable any smoker to quit – immediately, permanently, and without willpower, no torturous withdrawal or weight gain, no shock tactics, pills, patches or other gimmicks. Furthermore, not only could you find it easy to quit, but you can actually enjoy the process from the moment you extinguish the last cigarette and never again feel that you miss cigarettes or smoking. This stop smoking method exists and is called Allen Carr’s Easyway.

Jim, a slacker college student, decides to procrastinate on an essay worth 25% of his grade. Will he finish in time, or suffer the consequences?

The number of smokers in Europe is declining, yet the tobacco industry is still making considerable profits. Electronic innovations such as e-cigarettes and tobacco heaters play a significant role in this. Both are said to be far less harmful than conventional cigarettes. But is the aromatic steam really not a danger to our health?

All Perfgina wants is to be on Jeopardy, but will her moms own plans stand in her way?

Amidst radical changes in nicotine use globally, one filmmaker's journey through the confusion & fear leads to a startling discovery about Earth's most hated stimulant. Society may be changed forever.