The anime centers around a boy named Kouta Kouka (Kouka Kouta in Japanese name order, an apparent wordplay on Coca-Cola). Kouta strives to be the world's best Bottle King at the Bottle Battles in the virtual Drink World. He comes across his Bottleman partner Colamaru and then wages battles with various rivals.

The show focuses on high schools that hold yo-yo contests. The schools organize teams and participate in competitions to win against other schools. Each team has their own issues that they solve, and each yo-yo has a name that reflects the toy's design. The show makes use of minor special effects in order to portray the "magic" and the speed of the yo-yo. These magic spells are 'battling' and the person whose magic remains wins.

Some of the yo-yo tricks are common, like the Forward Pass, Loop-the-Loop, Three-Leaf-Clover, Trapeze, Double or Nothing, Gravity Pull, etc. The show also has some tricks of its own created by the producers (most of the tricks are for professionals) like the White Buddha, Buddha's Revenge and the Cold Fusion (hardest trick of Season One).

The main character's parents are researchers at a university. One day, they opened a gate to a different dimension. Xu Feng, the male protagonist, and his friend Qiu Yu starts to uncover the secrets of Xu's parent's research, leading them to discovery of other lifeforms from the other dimension. Xu Feng gains other members to his team whom all have talismans of different attributes. They must battle against the villain Elder Dragon and his 7 seven dark warriors with spinning tops.

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Hot Wheels was a thirty-minute Saturday morning animated television series broadcast on ABC from 1969 to 1971, under the primary sponsorship of Mattel Toys.