Formerly filthy rich video store magnate Johnny Rose, his soap star wife Moira, and their two kids, über-hipster son David and socialite daughter Alexis, suddenly find themselves broke and forced to live in Schitt's Creek, a small depressing town they once bought as a joke.

Letterkenny follows Wayne, a good-ol’ country boy in Letterkenny, Ontario trying to protect his homegrown way of life on the farm, against a world that is constantly evolving around him. The residents of Letterkenny belong to one of three groups: Hicks, Skids, and Hockey Players. The three groups are constantly feuding with each other over seemingly trivial matters; often ending with someone getting their ass kicked.