Five girls work in the tourism bureau of their small provincial town. The town revives its "micro-nation" tourism program, which originated from a nationwide movement during Japan's bubble economy period, and hires the five girls as "monarchs" (tourism ambassadors).

Host Peter Barakan delves into various aspects of Japanese culture; exploring practices, history, and modern innovations in such areas as ramen, rice, sushi, geisha, bonsai, and so much more. Local experts discuss their passions at fascinating length, and American Japanophile Matt Alt experiences the food, practices, and cultures in each episode in depth. Viewers will finish each half hour episode with a new understanding of an area of Japanese life through demonstrative videos and explanations, all delivered respectfully and true to the Japanese way of life.

Japan continues to thrive as it incorporates cultural elements of music, fashion, cuisine, sports, arts and science from around the world. People’s encounters trigger the fusion of Japan’s and the world’s diverse culture, unceasingly producing a myriad of new phenomena and events. This series will feature how various culture in modern Japan and overseas blend together and influence each other.