Toimittajan urasta haaveileva Andrea päätyy avustajaksi Runway-muotilehteen, jota palvottu ja pelottava Miranda Priestly johtaa rautaisin ottein. Andrean idealismi karisee nopeasti, kun hän yrittää selvitä pomon antamista tehtävistä, jotka tuntuvat välillä mahdottomilta. Mutta muodin edelläkävijöillä on myös etuja, joista tavikset voivat vain haaveilla.
Edward Kaminsky, an aging ad man, wants a golden parachute from his agency; he must first land the Opel auto contract. Rosa, a youth with wealthy parents, wants to establish herself as an artist. The clumsy and enthusiastic Viktor, not quite honest, wants work. When he wanders into Kaminsky's meeting with Opel and says something about irony, the Opel director wants him in on the campaign. Then he steals an idea from Rosa that the Opel director loves. Before Rosa discovers he's expropriated her idea, Rosa and Viktor become lovers. Father-son feelings materialize between Kaminsky and Viktor. Can the impulsive Viktor hold it together before Rosa learns the truth and flies away?