Mirai Asahina, a thirteen-year-old girl who is excited by various things, goes with her stuffed bear, Mofurun, to investigate a mysterious object that fell from the sky. There, she meets a young magician named Liko who is searching for something known as the Linkle Stone Emerald. When dark servants of Dokuroxy come seeking the Linkle Stone Emerald, Mirai and Liko join hands with Mofurun and transform into the legendary magicians known as the Pretty Cures to fight against them. Thus, Mirai joins Liko in attending Magic School, where they must learn how to use magic while also fighting off Dokuroxy's minions.

In 1940s British India, archnemeses Mallikajaan and Fareedan are locked in a battle of succession of Heeramandi, an elite house of courtesans, while seeds of rebellion take root in the world around them.

Like the boy who cried wolf, Xia Zhi Xing had lied one too many times. So when she did tell the truth, nobody believed her except for the most unlikely person, Zhong Tian Qi, a runaway young master of a jewelry empire. His belief in her inspired her to become a real jewelry designer instead of a lying, scheming jewelry con artist. In the process, she taught him the real value of jewels that he is destined to inherit.

Lee Ruby, a young woman who suffers from sociophobia, comes across a magical ring that helps her grow into a jewelry designer.

Sarah Thompson, an American visiting England, meets and marries William Whitfield, the Duke of Whitfield. They settle in a chateau in France and begin a family. World War II interrupts their happiness and alters their future. After the war, the family helps war survivors by buying their jewelry and eventually opens a jewelry store, which rapidly becomes a success. But conflicts abound as new generations arise and forces from both outside and within threaten the store and the family.

"Girlfriend Friday" with Nikki Rouleau and Misty Mills focuses on fashion and jewelry and encourages women to share their jewelry stories and favorite trends on Facebook and Instagram.