杨向华，爱奇艺会员及海外业务群总裁。清华大学工学硕士。2010年加入爱奇艺，先后主管新业务开发、移动互联网业务、爱奇艺影业等，现负责爱奇艺VIP会员、电影、海外业务。在杨向华的带领下，爱奇艺VIP从无到有，现已超过一亿会员。基于中国快速成长的用户付费市场，爱奇艺正式推出服务于电影人的公平、透明、健康的在线交易平台“爱奇艺云影院”。2019年，杨向华带领团队开启爱奇艺海外业务，推出服务全球用户的爱奇艺国际版APP，目前在东南亚多个国家增速第一。

Yang Xianghua (杨向华) is a Chinese film producer. In 2002, he co-founded the WAP service providers GoodFeel.com, which was acquired by SOHU.com in May 2004. He held the position of Deputy General Manager of the Wireless Business Department of SOHU.com until 2010. In 2010, he joined the SVOD streaming service iQIYI.com. He first led iQIYI's Mobile Internet Business, then led iQIYI Pictures from 2014 to 2016. He is Senior Vice President of iQIYI, and President of the Membership and Overseas Business Group.