Season 1 of Life Is Beautiful premiered on March 20, 2010.

Set in Jeju, the drama revolves around a loving, multi-generation family led by the parents, Yang Byung Tae and Kim Min Jae, and their four children Tae Sub, Ji Hye, Ho Sup, and Cho Rong, as well as assorted grandparents and uncles. The story follows the family's everyday lives and conflicts, including oldest daughter Ji Hye's marital problems with her husband Soo Il; younger son Ho Sup's pursuit of his mother's assistant, Yeon Joo; and oldest son Tae Sup's romantic pairing with divorced professor Kyung Soo, whose homosexual relationship their families react to while addressing issues of personal, social, and familial acceptance, leading to, finally, love and understanding.