Splash! is a reality television series that follows celebrities as they try to master the art of diving. The celebrities perform each week in front of a panel of judges and a live audience in an Olympic-size diving pool with the result each week partly determined by public vote. Gabby Logan and Vernon Kay present the show, whilst Team GB Olympic Bronze Medal winning diver Tom Daley is the expert mentor to the celebrities. It is filmed at the Inspire: Luton Sports Village, which is based in Stopsley, Luton. The show premiered on ITV on Saturday 5 January 2013 winning the ratings battle for its 7.15pm-8.15pm slot with an average audience of 5.6 million viewers, a network share of 23.6%.

Splash was the highest rating new entertainment series on ITV for five years.

The format for the show originated from the Celebrity Splash! franchise created by television production company Eyeworks in the Netherlands, and was broadcast on SBS 6 as Sterren Springen Op Zaterdag. A US version, under the title Splash, premiered on 19 March 2013 from the Riverside Aquatics Complex at Riverside City College and Pasadena's Rose Bowl Aquatics Center on ABC television. The US version features 2012 Olympic 10 m diving champion David Boudia and American diving legend Greg Louganis as judges. The Seven Network in Australia have also commissioned Celebrity Splash! which will air in 2013.